NC Graphic Design students design promotional campaign poster
Today (2nd October) at Forth Neighbourhood Partnership the Clean, Green and Safe Group launched a promotional campaign to highlight the fact that buying alcohol for underage drinkers is breaking the law and can lead to a £1000 fine. This campaign hopes to tackle the issue of alcohol misuse among the under 18’s and the resultant anti-social behaviour. Community Council Representative George Gordon who is the representative for the Neighbourhood Partnership and the community chair for the Clean, Green and Safe Group said, “This initiative is an excellent example of partnership working with the police, the educational authorities and the council to produce a positive message campaign which is a serious issue for the local community. Agent buying has been identified as the way which most under age people obtain alcohol, friends, family members or just approaching random people who are going into an off-licence.In order to challenge this behaviour we approached Edinburgh’s Telford College to design a poster not aimed at under-age drinkers, rather, at young adults who often supply under-age drinkers with alcohol, whether innocently or deliberately.” The two poster designs chosen by the group are being distributed throughout North Edinburgh targeting off licence premises, youth groups and public buildings. Chris Hughes lecturer, Design, Media and Computing at Telford College, explained,“The poster had to inform young adults that supplying alcohol to the under aged is a very serious offence with real consequences. For the students this was a great chance to work on a ‘live’ project dealing with an important issue in our society, and delivering to a high- profile client.”